1st Mortgage Services — AI Efficiency Assessment | ClearCall
ClearCall Agency · Thirsk, North Yorkshire Prepared for: 1st Mortgage Services
Prepared for Julie Gilbert — 1st Mortgage Services, Thirsk

Your clients deserve an
answer. Even when
you're with someone else.

A practical look at what AI automation could handle for your team — out-of-hours calls, document chasing, follow-up sequences, renewal outreach — so your advisers spend their time on advice, not admin.

Based in  Thirsk — same as you
Built around  how you already work
Supports your team — doesn't replace them
The problem

Where the hours go

You run a brokerage built on personal service across 65+ lenders. But a sizeable chunk of every working day is spent on tasks that have nothing to do with giving mortgage advice.

01

Calls that arrive when every adviser is with a client

A first-time buyer rings at 5:50pm. An adviser is finishing an appointment. The call goes unanswered — and that person finds another broker before morning.

02

Enquiries that go quiet and never come back

Most people don't leave a voicemail. They hang up and move on. Without a consistent follow-up system, warm enquiries cool quickly and the opportunity disappears.

03

Document chasing eating adviser time

Payslips, bank statements, proof of address. Chasing clients for paperwork is one of the biggest time drains in any brokerage — manual reminders, repeated emails, cases stalled.

04

Past clients remortgaging elsewhere

You've built a strong client base. But without an automated renewal outreach system, clients whose fixed rates are ending in 3–6 months often find a new broker rather than coming back.

05

Referral partners not kept in the loop

Your IFA referral relationships depend on consistent communication. Individual case update emails are time-consuming — and easy to let slip during a busy period.

06

Google reviews not captured at the right moment

Your team gets consistently strong feedback. But review requests rely on someone remembering to ask — and in a busy completion week, that's the first thing that doesn't happen.

What ClearCall builds

Six automations worth looking at

Each of these is a real, configurable workflow. Not software you buy off the shelf — systems built around how 1st Mortgage Services operates.

Out-of-hours call handling

Voice agent

An AI receptionist answers every call in your name — clearly, professionally, and naturally. It takes the caller's name, number, what they need and their situation. A typed summary is in your inbox before you're back at your desk.

✕ Now: unanswered call, no record, lost enquiry ✓ With ClearCall: every call captured, team notified immediately

Document collection & chasing

Workflow automation

When a case is opened, an automated sequence requests the documents you need. If the client hasn't responded in 48 hours, a polite reminder goes automatically. No adviser time until the documents arrive.

✕ Now: manual chasing, adviser time burned on admin ✓ With ClearCall: automated, consistent, zero adviser involvement

Remortgage renewal outreach

Workflow automation

Your existing client base is your most valuable asset. Automated outreach flags clients whose fixed deals are ending in 3–6 months and reaches out in your name — keeping them with you rather than letting them drift to a comparison site.

✕ Now: relies on manual tracking, clients remortgaging elsewhere ✓ With ClearCall: past clients contacted at the right time, automatically

New enquiry follow-up

Workflow automation

When a new enquiry comes in — from a call, a form, a referral — a follow-up sequence begins. Day 1 acknowledgement. Day 3 check-in. Day 7 gentle nudge. It stops the moment the client responds. Consistent, professional, nothing left to memory.

✕ Now: depends on individual adviser memory and availability ✓ With ClearCall: every enquiry followed up, nothing goes cold

Referral partner updates

Workflow automation

IFA and estate agent partners need to know their clients are being looked after. Automated milestone updates — application submitted, offer in, completion — go out at each stage. No individual emails, no relationships at risk.

✕ Now: manual updates, easily missed under pressure ✓ With ClearCall: every partner kept informed without adviser time

Post-completion review requests

Workflow automation

After every completion, a message goes to the client asking them to share their experience. You already earn strong reviews — this makes sure they're captured every time, not just when someone remembers to ask.

✕ Now: ad hoc, missed in busy periods ✓ With ClearCall: every completion prompted, reputation built consistently
Our approach

This doesn't change who does the work.
It changes what they spend it on.

Pamela, Lindsay, Kim and Will are good at what they do because they're good with people. AI handles the mechanical layer — the repetitive work that sits between your team and the clients they should be talking to.

Advisers stay on advice

Document chasing, status emails, follow-up reminders — none of it requires an experienced mortgage adviser. Every hour recovered goes back into client-facing work.

Clients feel looked after

Instant acknowledgements, timely reminders, professional follow-ups. Clients feel like a priority — because the system ensures they never slip through the cracks, even in a busy week.

You stay in control

Every automation is configured around how you work. You see every message, every call summary. Nothing goes out without your approval on the logic and the tone.

Side by side

A typical week — before and after

Not hypothetical. The direct result of removing manual repetition from a process that already works well.

Situation Without automation With ClearCall
Call at 6:10pm — adviser with a client Rings out, no record, enquiry gone Answered, full details captured
Client hasn't sent payslips after 3 days Adviser writes a manual reminder Automated reminder sent, case moves
Past client's fix ending in 4 months Relies on someone spotting it Outreach sent in your name, they stay
New enquiry arrives on a Tuesday evening Followed up next morning — if remembered Acknowledged instantly, sequence started
IFA partner asks about case progress Adviser writes individual update Milestone update sent automatically
Completion week — review request Forgotten in the rush Sent automatically, every time
Next step

Find out what's worth
automating for your practice

Answer 17 short questions about how 1st Mortgage Services currently handles calls, follow-ups, and admin. We'll send you a free, specific assessment — no generic templates, no obligation.

01

17 questions

About calls, admin, follow-ups and your current process. Around 5 minutes.

02

Free assessment

We identify the highest-impact automations for your specific setup and team size.

03

You decide

No sales call unless you want one. A clear picture of what's possible and what it costs.

Takes around 5 minutes · Specific to 1st Mortgage Services · No obligation